Creator

What

A Creator is the address (user or contract) that first introduces a tag string to the ETS protocol through an authorized Relayer. Each CTAG permanently records its Creator, ensuring proper attribution and revenue distribution.

Why

Creators enable ETS to:

• Expand the protocol's tag namespace
• Establish clear provenance of tag origination
• Drive organic tag ecosystem growth
• Distribute auction and fee revenue fairly
• Incentivize early protocol adoption

How

Creators participate in the protocol through authorized ETS Relayers which handle tag validation and creation.

1. Tag Creation Process

• Submit tag string through Relayer
• Tag validated against protocol rules
• CTAG minted with Creator attribution
• Token initially held by platform
• Creator recorded in CTAG metadata

2. Revenue Streams

Creators earn revenue through two channels:

1. Pre-Auction Tagging Fees
   • Receive Owner's share (50%) of tagging fees
   • Fees collected until CTAG sold at auction
   • Distributed automatically per usage
2. Auction Proceeds
   • Receive 40% of final auction price
   • One-time payment upon auction settlement
   • Automatic distribution to Creator's address

3. Creator Attribution

struct Tag {
    address relayer;      // Relayer facilitating creation
    address creator;      // Creator's permanent address
    string display;       // Original tag string
    bool premium;         // Premium flag (deprecated)
    bool reserved;        // Reserved flag (deprecated)
}

4. Revenue Distribution

5. Integration Patterns

Creators can submit tags through:

1. Application UIs using RelayerClient
2. Direct smart contract calls to ETSRelayerV1